Naming rights will make no difference to the Spurs team

Naming rights will make no difference to the Spurs team

There has been a lot of speculation about the “name rights” making a big difference to our team. Fans have gone on social media to express their joy in Spurs having naming rights and how it will affect the club. They are hoping that once the signing is complete, we will be on the same level as Chelsea, United and City. But according to the pundit, Simon Jordan, it might not make that much of a difference in terms of our ability to compete with the top teams in this country or Europe.

The Daily Mail reported that Tottenham was close to getting an agreement on a naming rights deal last week. As I said earlier, some of our fans were hopeful that the club’s transfer funds would be increased by any such deal. As you will know, our team needs a substantial rebuild, however, and knowing Daniel Levy, we will have to sell first, rather than rely on any outside funds.

 Simon Jordan, like most people, praises Levy’s financial shrewdness; nevertheless, most pundits, businessmen and some fans insisted that a naming rights deal would not bridge the economic gap between Spurs and their rich rivals.

Jordan, the pundit and former Palace owner, said on talkSPORT: “£20 million-a-year for these stadium rights then it won’t help Tottenham as much because if someone like Chelsea are trying to buy Erling Haaland for £150 million, then they would just about pay for ‘a pair of his boots’. The one thing that Daniel is that he is very cute. Given that he is an accountant, he would have understood the cost implications of funding a stadium against the benefits of the increased revenues that can be generated. I cannot tell you what this is going to do for Tottenham unless we are going to see the size and shape of this deal. If it’s a £100 million-a-year, then yes, it’s going to influence the debts of Tottenham. But if it’s £5m, then no!”

Take Arsenal, who earn £10 million for their naming rights; Jordan said on that: “If you applied inflation to that and made that £20m for Tottenham, is that going to change the direction of travel for Tottenham? It’s going to help but not going to make a difference. Will Chelsea spend £150 million on Haaland and Tottenham get £20 million for stadium rights, what are they going to buy then? A pair of his boots?”

My thoughts

Levy has always said that Tottenham has to be a self-substaining club, as they won’t be able to sustain such high financial costs as clubs such as  Chelsea, City and United do. Therefore, while Levy is in charge, we will never be financially with the other elites. And the reason we won’t be able to do this is because the big clubs are bankrolled by billionaires and Lewis and Levy aren’t prepared to contribute from their own cash hoardings. That money is earmarked for their own pleasures, which will be eventually passed on to their heirs.

Levy also believes that a good manager/ coach could take us that step further to top titles. However, it isn’t all over for us yet, as we should, either now or eventually, be well above the likes of Liverpool, Arsenal, Juventus, or even Intern Milan. And we mustn’t forget that Tottenham will be able to exploit the stadium’s earning capacity through holding concerts, NF, Boxing matches etc. when everything turns back to normal.

All the best, Glenn

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