You will lose money, Daniel Levy

You will lose money, Daniel Levy

By Don Scully

A financial expert has suggested that the Spurs sponsorship deal has likely ‘gone down’ because we are not in the top four. Yes, Kieran Maguire, a football finance expert, has said that Levy is expected to have accepted reduced terms after the club extended their partnership with the Kumho Tyre company.

Last week, the club declared that they had authorised a long-term extension to their arrangement with Kumho Tyre as the club’s Official Tyre Partner. The business arrangement between the South Korean company and the club started in 2016 and has been going strong for the last five years.

The relationship between the two parties is now set to carry on for the projected future, with Todd Kline (chief commercial officer) voicing his delight at agreeing on the extension. No doubt, this latest news will be a bit of a relief for Levy & Lewis after the terrible financial year they’ve just had.

The Financial expert has said that the club would have had to accept a reduced sum after failing to qualify for the European Champions League for a second year running. And of course, we even missed out on a Europa league placing and only just managed to get into the Europa Conference League by the skin of our teeth.

Kieran Maguire told  Football Insider that the club’s statement of an extension with Kumho Tyre: “In theory, it could be ticking up or down. I know, for example, that when Amex renewed their deal with my team, Brighton, we went from £1.5million to £9m. Normally, if the sponsors are happy with the return in terms of generating clicks or reach, they will ask why go for an alternative marketing strategy when the present one is clearly working? But in Spurs’ case, I imagine it will have gone down. There will almost definitely be contract clauses linked to Champions League participation and progress.”

My thoughts on this; Daniel Levy has got to be careful. If he doesn’t buy the best players and challenge for a top-four place, including going for trophies, we might not be seeing any Champions League football for some time to come. He’s a businessman, and he should know that to accumulate, you need to speculate and not bury your pennies deep in the ground and hope miracles will just happen on the cheap.

Because of Levy’s penny pinching, we dropped to 7th position and only got into Europe because UEFA decided to create a poor man’s European competition. Next time he might not be so lucky. And Arsenal are waiting in the wings to pounce. But not just the Gooners.

By Don Scully.

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